"Two years ago we presented a charming piece of ceramic which we named Happy Susto, which at the same time was a contradiction because it didn’t fighten. This new versión isn’t either but it has a new touch to it. From when I was little, I always found the Yeti story funny - that snow monster that wants to frighten those that go to the north pole. Converted into a vase, you can put plants in the head so that it looks like it has hair and scares a little more. The little decorations, not only have a decorative purpose, but also can have artistic value and an emotional one where a sense of humour fits in." Jaime Hayon.
Born in Madrid in 1974, Jaime Hayon can boast one of the most glittering careers to be seen in the recent history of contemporary design. Although born and trained in Madrid, he was forged as a designer with Fabrica, the breeding ground of creativity run by Benetton near the Italian city of Treviso, where he arrived in 1997, when he had barely turned 24, to work under Oliviero Toscani, who would soon put him in charge of the design department. It was at Fabrica that he first worked with BD on the Mail Me project. In 2004, Hayon decided to branch out on his own, so he settled in Barcelona and began working on a number of projects while also exhibiting his more personal work in art galleries. His exhibition entitled Mediterranean Digital Baroque, at London’s David Gill Gallery, and the bathroom collection that he designed for ArtQuitect marked the start of his meteoric international rise, which was established with the Showtime collection for BD and his subsequent work with such companies as Metalarte, Camper, Lladró, Bisazza, Swarovsky and Moooi. Hayon currently lives and works in London.
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