AREA
Founded in 2010,AREA is dedicated to promoting contemporary aesthetics, admiring timeless&innovative ,functional &comfortable design and exquisite craftsmanship, interpreting a modern and simplistic lifestyle.
Since then, Area has focused on modern luxury furniture and pioneer designers. With the mission to satisfy the requirements and best to optimize the space for the clients, Area team never stopped to move toward perfection.
Over 50 selected prestigious international designer brands are represented in two Showrooms of Area :one is AREALIVING where you can find multi-brand collections including prestigious furniture brands and well-known trending pieces of designers; Invested by Area, the 2nd global flag shop of the Italian brand B&B ITALIA&MAXALTO, as the 2nd showroom of Area, has been open in Xintiandi of Shanghai.
DESIGN CENTER
AREA DESIGN CENTER With international perspective and profound projects experience, our design team is able to adhere brands spirit and attitude, and provide the professional services to our clients in terms of their needs.
FOUNDER
Ms.Vivian Zhu, the founder of Area, studied music since childhood, was in deep affection with art and design. Over the years, the passion for the art has led her to collect contemporary works of art, her hobbies and collecting activity has always been guided by her unique perspective and aesthetic pleasure for the quality lifestyle. Many years ago, with the purpose to create a unique space to present a different modern lifestyle in China, Ms.Zhu founded Area and opened the1st luxury showroom dedicated to imported high-end furniture and furnishings, to interpret international modern lifestyle, and provide trending living experience, elegant and stylish. Area has since then become true expression of Ms.Zhu’s own personality and attitude of the lifestyle.
  • In 2010, Area was founded by the founder Ms.Vivian Zhu due to her passion of art and design,
  • In 2011,Area opened the first flagship store AREALIVING in Shanghai
  • In 2017,AREA invested in renowned Italian brand B&B ITALIA& MAXALTO to open its 2nd global flagship store in Xintiandi of Shanghai
  • Nowadays
YOU CAN TRUST US
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Founded in 2010,AREA is dedicated to promoting contemporary aesthetics, admiring timeless & innovative ,functional & comfortable design and exquisite craftsmanship, interpreting a modern and simplistic lifestyle.
AREA SHOWROOM
AREALIVING BY AREA丨SHANGHAI
Address: 1-3 / F, Building 5, No. 600 North Shanxi Road, Jing'an District, Shanghai (No. 1250 Xinzha Road)
Mobile: 021-60751000
B&B ITALIA & MAXALTO BY AREA | SHANGHAI
Address: L1, Infinity Club, No.168 Hubin Road (near Jinan Road), Huangpu District, Shanghai
Mobile: 021-63300606