AREA
AREA was officially established in 2010, and through more than ten years, it has been focusing on presenting international high-end furniture, interpreting contemporary life aesthetics, and creating cozy, classic and unique home dreams for clients.
In addition to its flagship store, AREA also owns B&B Italia monobrand store and Giorgetti monobrand store in Shanghai, presenting up to 30 selected high-end contemporary brands in the world.
DESIGN CENTER
AREA DESIGN CENTER With international perspective and profound projects experience, our design team is able to adhere brands spirit and attitude, and provide the professional services to our clients in terms of their needs.
FOUNDER
Ms.Vivian Zhu, the founder of Area, studied music since childhood, was in deep affection with art and design. Over the years, the passion for the art has led her to collect contemporary works of art, her hobbies and collecting activity has always been guided by her unique perspective and aesthetic pleasure for the quality lifestyle. Many years ago, with the purpose to create a unique space to present a different modern lifestyle in China, Ms.Zhu founded Area and opened the1st luxury showroom dedicated to imported high-end furniture and furnishings, to interpret international modern lifestyle, and provide trending living experience, elegant and stylish. Area has since then become true expression of Ms.Zhu’s own personality and attitude of the lifestyle.
  • In 2010, Area was founded by the founder Ms.Vivian Zhu due to her passion of art and design,
  • In 2011,Area opened the first flagship store AREALIVING in Shanghai
  • In 2017,AREA invested in renowned Italian brand B&B ITALIA& MAXALTO to open its 2nd global flagship store in Xintiandi of Shanghai
  • In 2021, AREA Living has cooperated with Italian high-end furniture brand Giorgetti to open a Shanghai flagship store on Nanjing West Road, Shanghai.
YOU CAN TRUST US
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Founded in 2010,AREA is dedicated to promoting contemporary aesthetics, admiring timeless & innovative ,functional & comfortable design and exquisite craftsmanship, interpreting a modern and simplistic lifestyle.It owns three showrooms in downtown of Shanghai city.
AREA Living SHOWROOM
AREALIVING BY AREA丨SHANGHAI
Address: 1-3 / F, Building 5, No. 600 North Shaanxi Road, Jing'an District, Shanghai (No. 1250 Xinzha Road)
Tel: 021-60751000
B&B ITALIA & MAXALTO BY AREA | SHANGHAI
Address: L1, Infinity Club, No.168 Hubin Road (near Jinan Road), Huangpu District, Shanghai
Tel: 021-63300606
GIORGETTI BY AREA | SHANGHAI
Address: No.1369 West Nanjin Road, JingAn District, Shanghai
Tel: 021-63300660