LE BAMBOLE '07

The starting point was a shopping bag that contained formless material that was shaped when the bag was set on the ground and squashed. In the shared research undertaken by the designer and the company's internal R&D department, the Centro Ricerche & Sviluppo, the idea moved towards the shape of a cushion.This is how Le Bambole came into being between 1970 and 1972. The series turned out to be an icon for the 1970s and won the "Compasso d'Oro" award in 1979. The search for a new shape for upholstered furniture: all of the parts are shaped like a large soft cushion. If we take apart Le Bambole, we get cushions in part, because they are a natural "free" shape, difficult to describe in a product drawing, but easy to perceive and analyse. Inside them is the "skeleton", or rather the vertical edges or elastic membranes that blend form and fabric to determine a balance between action and reaction. Le Bambole , said Bellini, “are not covered in fabric, instead they are built of fabric.”Le Bambole never age. What makes them special is the apparent absence of a load bearing structure, the extreme naturalness of their shape, and the combination of comfort, softness and elasticity that their appearance conveys Le Bambole '07, in the versions armchair (Bambola), 2-seat sofa (Bibambola) and 3-seat sofa (Tribambola), in addition to the ottomans, were all made with removable covers.B&B Italia opted to launch Le Bambole in an approach connected with the icon of the moment, jeans. With the precious contribution of a young Oliviero Toscani and the model Donna Jordan, the product launch was achieved with a very creative, distinctive campaign that was also a little provocative, once again breaking the sector's communication codes. The advertisement showed a topless Donna Jordan, photographed by Oliviero Toscani, as she invited the viewer to look at the product. The advert was censured immediately, and a simultaneous flow of communication began which had a very positive effect on the product's sales.

RICHARD

Richard is the seating system which distinguishes itself by its balanced contemporary design, with references to classical atmospheres. Its modular theme is developed by 76 elements in two depths: 93 cm for more formal and contained solutions, and 123 cm for larger compositions and more informal seating. The extreme flexibility of the system and the ease with which the different elements can be assembled allows the living space to be interpreted in the most varied configurations, from formal to more relaxed, with seats, benches, ottomans and chaise longue. The wide range of covers, in fabric with matching tones or contrasting profiles, and in leather with profiles in the same leather, allows an even greater level of customisation, offering monochromatic or contrasting solutions. The structure is emphasized by a metallic profile at the base, either painted black chromed or pewter painted. Four sizes of optional cushions (65x50 cm, 48x48 cm, 55x30 cm, 38x38 cm) increase the comfort.

RAY

Ray is modular sofa born of the precious convergence of proportions and volumes typical of Antonio Citterio. Far from any obvious attempt to be different, Ray is a modular system that starts with linear elements, chaise longues, terminal elements and an ottoman, which can be used to form all sorts of configurations - even corner and peninsula models. Ray takes certain characteristics from “Charles” (1997) - the strong points, linearity and simplicity - and reworks them with fine details and tailoring elements, in particular the blanket stitch in the same colour or a contrasting hue, that enhances the removable covers. A main feature is the die-cast U-shaped foot that, along with the seat cushions, contributes to creating an image of Ray as a low sofa - a particularly elegant piece with balanced forms.

HARRY

"Most of the time, design is made up of details," said Antonio Citterio, "mainly for upholstered furnishings, where design has become a question of sensitivity."Harry is named after Harry Bertoia, one of the grand masters of design, in line with Antonio Citterio's decision to consistently name his creations after famous designers from the past. It is a sofa that opened a new path in the sector, attributing value to the apparent simplicity of the formal appearance while calling attention and recognition to the furniture foot.Harry was created in 1995 after a detail was modified. But let's let the designer tell that story. "Harry emerged after a series of products connected with tradition. I was convinced that that family of sofas didn't work because something was missing. It needed some sort of thing to draw it into modernity. This is important because, even if nobody knows, 'Harry' is the same product with one detail modified: the aluminium foot. It's a small detail that conveyed a certain sense of lightness, that allowed us to transform the approach from a product bound to tradition to a decidedly modern product. And that was all it took for it to become successful. However, Harry was also proof of the equilibrium that had been established between the project and its industrial development, and between the designer and the B&B Italia Centro Ricerche. My designs are almost simple sketches that express an idea. I depend on the dialogue and story telling with the research and development department to do the rest."

CORONADO

The Coronado project is one of the foundation projects from the research of Afra and Tobia Scarpa. It emerged from the proposal to match an iron frame with the revolutionary technology of cold moulded polyurethane foam, which B&B Italia introduced to the furnishing sector.This is one of the most interesting examples of all-inclusive design. In addition to the intrinsic innovations that Coronado presented in terms of design, materials and technologies, the design also included optimising production times and the company's international calling. The project consisted of four distinct structural pieces (held together with only two screws). This made it possible to use separate processes, with the added advantage that the disassembled pieces could be easily stored and shipped all over the world.The product design, or rather its aesthetics, actually determined its success: the proportioned sizes and anti-traditional image free from those heavy lines that were so popular at that time. Coronado was conceived as a trait-d'union between period furniture and the growing desire for modernity, and it fulfilled the expectations of the upper middle class at that time.Coronado is still the traditional sofa with an evergreen design, the very image of relaxation. It guarantees comfort with a suspension system made from harmonic steel bands inserted into the structure of the back. In addition to the sofas and the armchair, the collection also has a high back armchair with its innovative ottoman.

BEVERLY '14

Beverly ’14 by Antonio Citterio is an extremely elegant armchair of a balanced modernity that enables it to interact with diverse styles and settings. The treatment and processing of materials are reserved for those important pieces, carefully detailed with the power to emphasize its light and comfortable design. It is available only in thick leather or embossed thick leather.

METROPOLITAN

The seat that flows uninterruptedly into the armrests is the hallmark of this small armchair and relaxation chair. The former, with aluminium swivel base and four spokes, combines elegance and comfort. The latter, which is also swivel and has a matching ottoman, is larger with a headrest with magnet for adjustments. There are two bases available, one with four spokes and one circular, both in bright brushed aluminium.

COZY

Small armchair with the base in solid walnut canaletto wood and wheels on the back side which make it easy to move.

PABLO

The B&B Italia 2019 collection introduces Pablo, a new seat by Vincent Van Duysen. Its strengths are comfort and firmness, which combine to form high-impact aesthetic and structural solutions. Pablo has a double thick leather layer with light seat padding which is barely visible but capable of ensuring comfort. The appealing shape is defined by an accentuated depth and a slightly inclined front: Pablo suggests new proportions, calibrated to the millimetre, which make this seat an innovative meeting point between small armchair and chaise longue. The structure wraps around the body and is suspended. It appears to be flying because it is simply fitted into the backrest and inserted into the armrests. The designer’s meticulous attention to detail found a true ally in B&B Italia Research & Development Centre which understands that the most essential products require a lot of work and special care. The result is noticeable in the constant play between the straight and curved lines, the relationship between the lightness of the wood, the strength of the raw-cut leather and the structural elements’ vertical shape being softened by a curved section. Like a suspended bridge or a flying carpet, this gentle object conceives a new visual and perceptive balance which is elegant and comfortable.

MART

Experimentation and research are at the basis of the project of small and large Mart armchairs, which were made with a new production technology using thermoformed leather. The footwear sector was the source of information consulted by the B&B Italia Centro Ricerche & Sviluppo, always careful to identify materials and technologies that respond the best to the peculiarities of individual projects. This is how thermoformed leather became a distinctive feature of Mart.The line consists of two types of chairs: one smaller and one wider. Three bases are contemplated: swivel (with a disk or cross base) and with a structure that allows the shell a double posture position which is more less inclined with just a simple manual movement.A product with a strong personality, Mart has a silhouette imprinted to convey the idea of relaxation. Only a few symbols were used for the creative advertising campaign to support the launch.

HARBOR

 “When I was working on Papillo family, I realized that working on a mass of polyurethane foam is the iconic strength of B&B Italia.  Hence, the idea for this design is to sculpt a form out of this material as if I was making a sculpture out of Carrara marble blocks.  It is true to me that B&B Italia is a brand that creates sculpture in polyurethane.The name Harbor comes from a feeling of having a place to come back to and I also wanted this seat to have a feeling of wrapping around our body.”

METROPOLITAN '14

The seat that flows uninterruptedly into the armrests is the hallmark of this small armchair and relaxation chair. The former, with aluminium swivel base and four spokes, combines elegance and comfort; the latter, which is also swivel and has a matching ottoman, is larger with a headrest. There are two bases available: with four spokes or circular.

YOU CAN TRUST US
0
0
+
SATISFIED CUSTOMERS
0
0
+
SUCCESSFUL PROJECTS
0
0
+
COVERED SQM
0
0
+
SALES PER YEAR
Founded in 2010,AREA is dedicated to promoting contemporary aesthetics, admiring timeless & innovative ,functional & comfortable design and exquisite craftsmanship, interpreting a modern and simplistic lifestyle.
AREA SHOWROOM
AREALIVING BY AREA丨SHANGHAI
Address: 1-3 / F, Building 5, No. 600 North Shanxi Road, Jing'an District, Shanghai (No. 1250 Xinzha Road)
Mobile: 021-60751000
B&B ITALIA & MAXALTO BY AREA | SHANGHAI
Address: L1, Infinity Club, No.168 Hubin Road (near Jinan Road), Huangpu District, Shanghai
Mobile: 021-63300606