Founded in 2010,AREA is dedicated to promoting contemporary aesthetics, admiring timeless & innovative ,functional & comfortable design and exquisite craftsmanship, interpreting a modern and simplistic lifestyle.
To celebrate the fiftieth anniversary of Gaetano Pesce’s Up5_6, B&B Italia has opened its wardrobe up to new solid colours: orange red, navy blue, petrol green, emerald green, cardamom. There is also the 50th Anniversary Special Edition, striped beige/petrol green, which refers to the original colour palette of 1969.