B&B Italia has an extensive amount of technological know-how (the technology of polyurethane injection moulding, for example) and it uses this information to build its company. Now, it has decided to give the creation of Mr. Pesce, the UP series, the most appropriate language to express this technology, and also to turn it into a fragment of contemporary art to offer to a vast public. In 1969, a series of sofas and armchairs called “Serie UP” came out, a total of seven pieces. They were ahead of the times for the project that generated them, and also for the technical procedures used to make them.