In developing SEAX, Massaud took inspiration from the sleek racing yachts of the America’s cup. “I love that their visual language is functional but also naturally elegant,” he says, “appropriate to the boat’s purpose of gliding without resistance.” With the folding chairs, Massaud sought to highlight their “quality, appropriateness and timelessness” while hiding their sophisticated folding mechanism.
Jean Marie Massaud graduated at ENSCI in 1990 (National Institute of Industrial Design); after his first intuitions, he longed for synthesis, reduction and lightness. His interest concerned various aspects of design: from furniture to industrial products and accessories.In 2000 he opened the studio Massaud and started to extend his activity to architecture and development strategy. He worked in the most varied sectors, from B&B Italia, Axor Hansgrohe, Lancome, to Renault.With his creations he aims to shape man and the surrounding environment. This unlimited inventor is committed, also politically, and tries to turn any project into an experience of life and economic scenery where desire and responsibility come together.
Founded in 2010,AREA is dedicated to promoting contemporary aesthetics, admiring timeless & innovative ,functional & comfortable design and exquisite craftsmanship, interpreting a modern and simplistic lifestyle.
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