Founded in 2010,AREA is dedicated to promoting contemporary aesthetics, admiring timeless & innovative ,functional & comfortable design and exquisite craftsmanship, interpreting a modern and simplistic lifestyle.
In developing SEAX, Massaud took inspiration from the sleek racing yachts of the America’s cup. “I love that their visual language is functional but also naturally elegant,” he says, “appropriate to the boat’s purpose of gliding without resistance.” With the folding chairs, Massaud sought to highlight their “quality, appropriateness and timelessness” while hiding their sophisticated folding mechanism.