With his commitment to function and simplicity – and a singular attention to manufacturing detail – Jeffrey Bernett has won accolades in a range of disciplines, including architecture, interior design, residential and office furniture, lighting, graphic design, transportation design and fashion. His very first furniture collection, presented at the 1996 International Contemporary Furniture Fair (ICFF) in New York, received the Editor’s Award for “Best of Show.”
Bernett initially entered college to pursue a degree in business, then altered his course to undertake studies in furniture design in England. Along the way, he deepened his understanding of mechanics and manufacturing processes. The combination of design, business and manufacturing expertise has contributed to Bernett’s stunning success as a multidisciplinary consultant. In 2002, he established Consultants for Design Strategy (CDS) in New York.What inspires him? Bernett acknowledges three great passions – sports, speed and problem-solving – all of which require self-determination, focus and discipline. He also draws upon travel to broaden his experience of culture. “Whether it’s for work or private purposes, I visit one place a year where I’ve never been before. I take great pleasure in experiencing the culture of that place and absorbing it.”
Founded in 2010,AREA is dedicated to promoting contemporary aesthetics, admiring timeless & innovative ,functional & comfortable design and exquisite craftsmanship, interpreting a modern and simplistic lifestyle.
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