Roberto Lazzeroni was born in Pisa, Italy, and his career is tied to the study of art and architecture that performs in Florence. His interest in conceptual art and radical design developed during his training, which launched him into a dynamic career. Lazzeroni has been engaged on several fronts with prestigious collaborations, art direction, and both interior and contract design projects around the world. Very receptive to the history of design and its landmarks, Lazzeroni likes to define his very recognizable style with the expression “sentimental design.” It is indeed easy, even for an untrained eye, to perceive the tension between past and future in his works. The designs of Roberto Lazzeroni are without industrial geometric ostentation but also without frivolous esthetics, he links objects to a history, to a tradition, in a collective or autobiographic memory.
This is his way of understanding design, and it brought him to specialize in real, true concepts, which are hidden behind the birth of a new trademark. After the experience with Ceccotti Collezioni, which started in 1988, today Lazzeroni also collaborates with many others important firms.
Roberto Lazzeroni’s very dynamic career today finds him committed on various fronts, with prestigious collaborations, art direction, and interior design projects and with contracts in various parts of the world.
Founded in 2010,AREA is dedicated to promoting contemporary aesthetics, admiring timeless & innovative ,functional & comfortable design and exquisite craftsmanship, interpreting a modern and simplistic lifestyle.
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